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Florist Online

U.S. Floral Industry Time Line

A brief history of major events shaping the current U.S. floral indsutry and local florists.



1884
The Society of American Florists (SAF) is formed by 21 members of the American Association of Nurserymen, Florists and Seedsmen. (The same year the Statue of Liberty arrived from France.)

1910
FTD began with 15 florists

1914
FTD's Mercury Man logo debued.

1923
Phillip's Flowers opens its first shop in the Chicago area.

1934
Telegraph Delivery Service (later known as Teleflora) is founded by Edwin Douglas.

1962
The Floriculture Hall of Fame is founded by SAF.

1965
The American Academy of Floriculture is founded by SAF

1967
Professional Floral Commentators International is founded by SAF.

1969
The American Floral Marketing Council (AFMC) is created by SAF. It became one of the nation's largest voluntarily funded marketing programs for the floral industry.

1970
American Floral Services (AFS) is founded by Herman Meinders in an Oklahoma City garage apartment. Florafax acquires Florafax Delivery, Inc., a flowers-by-wire service.

1976
Jim McCann opens his first Flora Plenty flower shop in the New York metropolitan area.

1979
FTD launches The Mercury Network, connecting its member florists electronically.

1982
Granville Semmes and David Snow form a corporation which begins to use the 1-800-Flowers phone number to sell flowers. (The phone number had previously been used by a trucking company in Madison, WI.) Later, James Poage and John Davis of Texas operate the business before its transfer in 1986.

1986
Jim McCann acquires 1-800-Flowers.

1988
1-800-Flowers launches the BloomNet network, connecting its florists electronically.

1994
FTD launches FTD.com. Perry Capital acquires FTD, which was formerly a coop owned by florists. Florafax incorporates The Flower Club, Inc. to market directly to large companies. 1-800-Flowers purchases the Conroy's Flowers franchise business.

1995
Meg Whitman named President and CEO of FTD. 1-800-Flowers registers 1800flowers.com.

1996
Phillip's 1-800-FLORALS launches 800florals.com.

1997
Teleflora acquires National Florist Directory (also known as Redbook). USA Floral Products, Inc. is founded to be a national consolidator and operator of wholesale florist suppliers.

1998
ProFlowers, later known as Provide Commerce, is launched by Jared Polis. Gerald Stevens is formed to consolidate the retail florist industry and a reverse merger with Florafax International is announced. The company begins to acquire some 300 U.S. florist outlets.

1999
FTD becomes a publicly traded company on NASDAQ. 1-800-Flowers becomes a publicly traded company on NASDAQ. Gerald Stevens acquires FlowerLink and Calyx & Corolla.

2000
Teleflora acquires American Floral Services (AFS). Gerald Stevens is delisted by NASDAQ. USA Floral Products is delisted by NASDAQ.

2004
FTD is taken private by Leonard Green & Partners.

2005
FTD becomes a publicly traded company again, this time on the NYSE.

2006
FTD acquires Interflora Holdings in the UK.

2006
1-800-Flowers acquires Fannie May candies.

2006
Liberty Media Corporation purchases Provide Commerce, including Proflowers, Cherry Moon Farms, and Shari's Berries.

2008
United Online acquires FTD. 1-800-Flowers purchases Napco Marketing Corporation, a wholesale distributor, and DesignPac Gifts LLC, a gourmet gift basket maker. Provide Commerce acquires RedEnvelope

2011
1-800-Flowers acquires Flowerama.

2012
Interflora is acquired by Flying Flowers, Flowers Direct, and Drake Algar in the UK.

2013
FTD is spun off from United Online, as an independent publicly traded company on NASDAQ Teleflora acquires Toronto-based Flowerbuyer.com, an online wholesale florist service.

2014
FTD announces the acquisition of Provide Commerce, including ProFlowers, Shari's Berries, and Personal Creations. 1-800-Flowers announces the acquisition of Harry & David Holdings..

Sources: Business Week, Bloomberg, Wikipedia, FTD, 1800Flowers.com, Nasdaq





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